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BWF and Stony Brook University: Creating a Successful Donor Experience Ambassador Program in the middle of a Pandemic
In early 2020, Stony Brook University retained BWF Groundwork Digital to grow their online giving day with a student gift officer program. Unfortunately, COVID-19 led to the cancellation of SBU's online giving day. While navigating the environmental, cultural, and logistical challenges caused by the pandemic, BWF and SBU were able to pivot their student gift officer program into a student-led, video-driven fundraising effort that ultimately led to continued momentum in support of SBU's targeted fundraising campaign efforts.

Jul 29, 2020 03:00 PM in Central Time (US and Canada)

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